Segala hal dalam pernyataan ini tidak akan ditafsirkan sebagai jaminan tambahan. Satu-satunya jaminan untuk produk dan layanan SAS adalah yang tercantum dalam pernyataan jaminan tersurat dalam perjanjian tertulis untuk produk dan layanan tersebut. SAS tidak menjamin atau menyatakan setiap pelanggan akan mencapai hasil yang sama. Penghematan, hasil, dan karakteristik kinerja aktual berbeda, tergantung pada konfigurasi dan kondisi masing-masing pelanggan. Setiap pengalaman pelanggan SAS berbeda berdasarkan variabel bisnis dan teknis, serta semua pernyataan tidak akan dianggap khusus. Hasil yang diilustrasikan dalam artikel ini khusus untuk situasi, model bisnis, input data, dan lingkungan komputasi tertentu yang dijelaskan dalam pernyataan ini. "We look forward to capturing more customer value from analytics – from managing quality customer data to creating customer insight, profiling, segmenting the customers and optimizing investment across marketing efforts," says Sim. GMB uses predictive analytics to understand customers' past behaviors through customer profiling and segmentation and to predict their future preferences and spending patterns. With SAS, GMB gains a 360-degree view of customers who frequent business venues like casinos, restaurants, hotels and theme parks. Through SAS Analytics, GMB's data is transformed into proprietary customer intelligence that is made available to implement strategic marketing campaigns. With better data visibility, we are able to improve certain areas in our services, which weren't possible before SAS."
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Information derived from data is addictive – you just can't get enough. "Instead, we will continue to collect more data from different divisions in the company. "We will not stop the integration," Sim says. Using advanced analytics from SAS, GMB has gained better insights about their customer segments to launch more effective marketing campaigns and improve customer services. In recent years, GMB has integrated vast amounts of demographic, transactional and behavioral data from multiple sources and established a single output. SAS was selected to improve customer insights and further optimize GMB marketing campaigns. Resorts World Genting launched Genting WorldCard over 10 years ago, a loyalty network program that provides more than 3 million members with exclusive offers and promotions not only in the Genting group of companies, but also in more than 2,000 participating merchant outlets throughout Malaysia, Singapore and Hong Kong.ĭuring that time, GMB launched an initiative to gather information about its customers to better understand them and build a stronger customer loyalty base. Resorts World Genting was voted the World's Leading Casino Resort (2005, 2007 to 2010), Asia's Leading Casino Resort from 2005 to 2010 and Asia's Leading Family Resort from 2008 to 2010 by World Travel Awards.
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Resorts World Genting offers six hotels with 10,000 rooms, over 50 fun rides, 170 dining and shopping outlets, mega shows, business convention facilities and endless entertainment – all at one location. With SAS, GMB produces the same reports in less than 16 hours.
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Those reports once consumed 166.5 man hours each month. In addition to improvements in marketing campaign response rates, GMB has achieved significant time-savings by automating the production of 13 key reports from six sections of the company. Our customer satisfaction has definitely increased as seen from the results of various campaigns." "We can accurately determine how much time, effort, and resources we need to put into each segment that will deliver the highest outcome in terms of increasing profit, lowering cost and reducing the time and effort needed to make the right decision.
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"Armed with richer customer insight and targeted customer segments, we can be more selective in our investment," explains Kevin Sim, Executive Vice President of Resort Operations.